WRITING PORTFOLIO

Buttigieg speaks to Dallas Dems

Buttigieg speaks to Dallas Dems, interrupted repeatedly by protestors

The presence of protest was palpable at the event. Anti-gay and anti-abortion demonstrators stood outside the hotel as guests arrived, one dressed as Jesus holding a large cross, and others waving signs with graphic images of aborted fetuses.

‘Does This City Seem Really Weird About Race?’

‘Does This City Seem Really Weird About Race?’

William Jackson Harper, who plays the tormented ethics professor Chidi Anagonye on NBC’s The Good Place, and Jim Schutze, local legend and longtime columnist for the Dallas Observer, sat down at The Wild Detectives for Journalism Month to discuss Dallas history, race, and politics.

O’Rourke holds his own against Cruz in first debate

O’Rourke holds his own against Cruz in first debate

In their first Texas Senate debate at Southern Methodist University held Friday evening, Republican incumbent Ted Cruz and Democratic challenger Beto O’Rourke squared off on a range of hot-button issues from immigration and health care to Judge Brett M. Kavanaugh and Botham Jean.

5 Market Disruptors for the Home Service Industry

5 Market Disruptors for the Home Service Industry

Every day, there seems to be something new that’s “disrupting” the industry. Sometimes we wish we could just freeze time and keep doing the same thing, but we can’t afford to and neither can you.

How to Use Google Keyword Planner to Boost Search Engine Rankings

How to Use Google Keyword Planner to Boost Search Engine Rankings

Google Keyword Planner is a free tool you can use to improve your content and boost search engine rankings. Optimize your SEO efforts with Keyword Planner.

What to Know About the New and Improved Google Ads Editor v1

What to Know About the New and Improved Google Ads Editor v1

Recently, Google announced the Google Ads Editor, version 1, which replaces the old AdWords Editor. Learn all the new features of Google Ads Editor v1.0.

How to Improve Search Engine Rankings (SEO) for Your Blog

How to Improve Search Engine Rankings (SEO) for Your Blog

Does blogging feel like a waste of time and resources? Learn how to audit your blogging efforts to improve SEO and dramatically increase website traffic.

How to Make Your Website Lighting Fast

How to Make Your Website Lighting Fast

It doesn’t matter how great your website is — if it doesn’t load fast enough, users will leave before they even see it. Learn how to speed up your website.

10 Best Ways to Optimize City Pages for SEO

10 Best Ways to Optimize City Pages for SEO

Whether it’s real estate, electrical, or HVAC, if you are seeking clients in multiple cities, learn how to write and optimize your city pages for local SEO.

How to Improve Mobile Page Speed

How to Improve Mobile Page Speed

Most users (53%) will abandon your page if it takes over three seconds to load. Don’t leave money on the table. Learn how to speed up your mobile pages.

5G and Future of Digital Marketing

OK Google, How Does Voice Search Impact Local Service Marketing?

Voice search is reshaping the marketing landscape. Are you ready? Learn what makes voice search marketing different and what you can do to succeed.

5G and Future of Digital Marketing

How 5G Is Transforming the Internet… and Your Business

5G is the next generation of mobile communications, much faster than current 4G technology. Learn about what the 5G switch means for you and your business.

What Are Google Responsive Search Ads? How Do They Work?

What Are Google Responsive Search Ads? How Do They Work?

We’re excited to start rolling out responsive search ads for our clients. But what are responsive search ads? How do they work? What are the best practices?

How to Appear in Google’s Featured Snippet Box - Daniel Estevao

How to Appear in Google’s Featured Snippet Box

Boost traffic and add value to your site by learning how to appear in Google’s featured snippet box, aka the quick answer box or position zero.

What Is AdWords Smart Bidding? | Introduction and Overview

What Is AdWords Smart Bidding? | Introduction and Overview

Combined with other AdWords features such as Universal App and Smart Display, the future of PPC marketing lies in Smart Bidding and Machine Learning.

How Call Tracking Improves PPC Results, Sales, and Service

How Call Tracking Improves PPC Results, Sales, and Service

While phone calls are the holy grail of marketing, you may not be taking full advantage of them. Learn how call tracking increases ROI, sales and service.

What to Know Before Migrating Your Website | A Moving Guide

What to Know Before Migrating Your Website | A Moving Guide

Migrating or moving your website? Learn everything you need to know when moving or migrating a website, including redirects, 404s, and other vital info.

Google Local Services Ads Roll Out to 30 Major Cities By 2018

Google Local Services Ads Roll Out to 30 Major Cities By 2018

Google Local Services, formerly Google Home Services, is a new lead generation platform running in 17 major cities and will be available in 13 more by 2018.

Get Your Business Found with Location Extensions

Get Your Business Found with Location Extensions

Boost your AdWords performance with location extensions! Learn how to use location extensions to increase conversions, calls, map searches and store visits.

Get Your Business Found with Location Extensions

Get Your Business Found with Location Extensions

Have you ever clicked an online ad and thought, “Wow, how did they know?!” It’s called remarketing and it likely happens through Google’s Display Network.

5 PPC & SEO Ideas for the Holidays

5 PPC & SEO Ideas for the Holidays

The holidays are right around the corner. Learn PPC, SEO, and Social Media ideas, tip and tricks to make your holiday marketing campaigns a success.

Keyword Terms and Definitions | Define Key Words & Concepts

Keyword Terms and Definitions | Define Key Words & Concepts

What is a keyword? What is keyword cannibalization? Learn important keyword terms and definitions to make your PPC and SEO campaigns a success.

Best Keyword Research Strategy Using Free Tools

Best Keyword Research Strategy Using Free Tools

Without careful keyword research, you’ll be wasting a lot of time with SEO and PPC. Here are some of the best keyword research strategies and FREE tools.

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

Learn about Google’s latest AdWords update to mobile ad extensions that gives you more room in PPC ads for sitelinks, callouts, and structured snippets.

How to Turn Negative Reviews into Positives | Do’s and Don’ts

How to Turn Negative Reviews into Positives | Do’s and Don’ts

Nobody wants to receive a bad review, but they happen to all businesses eventually. Handled properly, negative reviews can be turned into positive results.

New Google Posts: Post Directly to Search and Maps Results

New Google Posts: Post Directly to Search and Maps Results

People are searching for you. Keep them in the know with “Google Posts,” real-time updates in Google Search & Maps for brand and brand-related search terms.

Why the Home Service Industry NEEDS Call Tracking

Why the Home Service Industry NEEDS Call Tracking

If you are in the home service industry and running ad campaigns, you need Call Tracking & Reporting to optimize ROI and boost booking percentage.

What is Growth Hacking? | 5 Growth Hack Strategies That Work

What is Growth Hacking? | 5 Growth Hack Strategies That Work

Growth hacking is here to stay. Learn what growth hacking is and how you can use it to grow your business today.

How to Add Trust and Credibility to Your Home Service Website

How to Add Trust and Credibility to Your Home Service Website

Is your website as good as it can be? Learn how to increase conversions and add trust and credibility to your home service website with these 12 essentials.

How to Create Content That Converts | Brainstorming Ideas

How to Create Content That Converts | Brainstorming Ideas

Learn how to generate content that converts with these brainstorming strategies, including keyword research, content templates, and competitive analysis.

Facebook Marketing Guide Part 3: Advanced

Facebook Marketing Guide Part 3: Advanced

After mastering the basics of Facebook Marketing, you’re ready to tackle the more advanced stuff, like Pixels, Custom Audiences, and much more!

Facebook Marketing Guide Part 2: Intermediate

Facebook Marketing Guide Part 2: Intermediate

Continue your Facebook education with Part 2 of our Facebook Marketing Guide. Learn how to optimize your pages, posts, insights, and more.

Facebook Marketing Guide Part 1: Introduction

Facebook Marketing Guide Part 1: Introduction

Master Facebook marketing with our introductory guide. Learn Facebook 101 best practices, vocabulary, page types, and more.

Content Marketing Strategy | The Vital Elements

Content Marketing Strategy | The Vital Elements

Content marketing strategy is the new SEO. Learn how to develop a content marketing plan and get quality backlinks to your site. Get started today!

YouTube Advertising Guide: How to Advertise on YouTube

YouTube Advertising Guide: How to Advertise on YouTube

Confused by YouTube advertising? Learn how YouTube video ads work and how to run a successful AdWords campaign with our step-by-step YouTube guide.

Google's Mobile-First Index | Updated Mobile SEO Guide