WRITING PORTFOLIO

‘Does This City Seem Really Weird About Race?’

‘Does This City Seem Really Weird About Race?’

William Jackson Harper, who plays the tormented ethics professor Chidi Anagonye on NBC’s The Good Place, and Jim Schutze, local legend and longtime columnist for the Dallas Observer, sat down at The Wild Detectives for Journalism Month to discuss Dallas history, race, and politics.

O’Rourke holds his own against Cruz in first debate

O’Rourke holds his own against Cruz in first debate

In their first Texas Senate debate at Southern Methodist University held Friday evening, Republican incumbent Ted Cruz and Democratic challenger Beto O’Rourke squared off on a range of hot-button issues from immigration and health care to Judge Brett M. Kavanaugh and Botham Jean.

How to Improve Search Engine Rankings (SEO) for Your Blog

How to Improve Search Engine Rankings (SEO) for Your Blog

Does blogging feel like a waste of time and resources? Learn how to audit your blogging efforts to improve SEO and dramatically increase website traffic.

How to Make Your Website Lighting Fast

How to Make Your Website Lighting Fast

It doesn’t matter how great your website is — if it doesn’t load fast enough, users will leave before they even see it. Learn how to speed up your website.

10 Best Ways to Optimize City Pages for SEO

10 Best Ways to Optimize City Pages for SEO

Whether it’s real estate, electrical, or HVAC, if you are seeking clients in multiple cities, learn how to write and optimize your city pages for local SEO.

How to Improve Mobile Page Speed

How to Improve Mobile Page Speed

Most users (53%) will abandon your page if it takes over three seconds to load. Don’t leave money on the table. Learn how to speed up your mobile pages.

5G and Future of Digital Marketing

OK Google, How Does Voice Search Impact Local Service Marketing?

Voice search is reshaping the marketing landscape. Are you ready? Learn what makes voice search marketing different and what you can do to succeed.

5G and Future of Digital Marketing

How 5G Is Transforming the Internet… and Your Business

5G is the next generation of mobile communications, much faster than current 4G technology. Learn about what the 5G switch means for you and your business.

What Are Google Responsive Search Ads? How Do They Work?

What Are Google Responsive Search Ads? How Do They Work?

We’re excited to start rolling out responsive search ads for our clients. But what are responsive search ads? How do they work? What are the best practices?

How to Appear in Google’s Featured Snippet Box - Daniel Estevao

How to Appear in Google’s Featured Snippet Box

Boost traffic and add value to your site by learning how to appear in Google’s featured snippet box, aka the quick answer box or position zero.

What Is AdWords Smart Bidding? | Introduction and Overview

What Is AdWords Smart Bidding? | Introduction and Overview

Combined with other AdWords features such as Universal App and Smart Display, the future of PPC marketing lies in Smart Bidding and Machine Learning.

How Call Tracking Improves PPC Results, Sales, and Service

How Call Tracking Improves PPC Results, Sales, and Service

While phone calls are the holy grail of marketing, you may not be taking full advantage of them. Learn how call tracking increases ROI, sales and service.

What to Know Before Migrating Your Website | A Moving Guide

What to Know Before Migrating Your Website | A Moving Guide

Migrating or moving your website? Learn everything you need to know when moving or migrating a website, including redirects, 404s, and other vital info.

Google Local Services Ads Roll Out to 30 Major Cities By 2018

Google Local Services Ads Roll Out to 30 Major Cities By 2018

Google Local Services, formerly Google Home Services, is a new lead generation platform running in 17 major cities and will be available in 13 more by 2018.

Get Your Business Found with Location Extensions

Get Your Business Found with Location Extensions

Boost your AdWords performance with location extensions! Learn how to use location extensions to increase conversions, calls, map searches and store visits.

Get Your Business Found with Location Extensions

Get Your Business Found with Location Extensions

Have you ever clicked an online ad and thought, “Wow, how did they know?!” It’s called remarketing and it likely happens through Google’s Display Network.

5 PPC & SEO Ideas for the Holidays

5 PPC & SEO Ideas for the Holidays

The holidays are right around the corner. Learn PPC, SEO, and Social Media ideas, tip and tricks to make your holiday marketing campaigns a success.

Keyword Terms and Definitions | Define Key Words & Concepts

Keyword Terms and Definitions | Define Key Words & Concepts

What is a keyword? What is keyword cannibalization? Learn important keyword terms and definitions to make your PPC and SEO campaigns a success.

Best Keyword Research Strategy Using Free Tools

Best Keyword Research Strategy Using Free Tools

Without careful keyword research, you’ll be wasting a lot of time with SEO and PPC. Here are some of the best keyword research strategies and FREE tools.

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

Better Mobile Ads with New Sitelinks, Callouts, and Snippets

Learn about Google’s latest AdWords update to mobile ad extensions that gives you more room in PPC ads for sitelinks, callouts, and structured snippets.

How to Turn Negative Reviews into Positives | Do’s and Don’ts

How to Turn Negative Reviews into Positives | Do’s and Don’ts

Nobody wants to receive a bad review, but they happen to all businesses eventually. Handled properly, negative reviews can be turned into positive results.

New Google Posts: Post Directly to Search and Maps Results

New Google Posts: Post Directly to Search and Maps Results

People are searching for you. Keep them in the know with “Google Posts,” real-time updates in Google Search & Maps for brand and brand-related search terms.

Why the Home Service Industry NEEDS Call Tracking

Why the Home Service Industry NEEDS Call Tracking

If you are in the home service industry and running ad campaigns, you need Call Tracking & Reporting to optimize ROI and boost booking percentage.

What is Growth Hacking? | 5 Growth Hack Strategies That Work

What is Growth Hacking? | 5 Growth Hack Strategies That Work

Growth hacking is here to stay. Learn what growth hacking is and how you can use it to grow your business today.

How to Add Trust and Credibility to Your Home Service Website

How to Add Trust and Credibility to Your Home Service Website

Is your website as good as it can be? Learn how to increase conversions and add trust and credibility to your home service website with these 12 essentials.

How to Create Content That Converts | Brainstorming Ideas

How to Create Content That Converts | Brainstorming Ideas

Learn how to generate content that converts with these brainstorming strategies, including keyword research, content templates, and competitive analysis.

Facebook Marketing Guide Part 3: Advanced

Facebook Marketing Guide Part 3: Advanced

After mastering the basics of Facebook Marketing, you’re ready to tackle the more advanced stuff, like Pixels, Custom Audiences, and much more!

Facebook Marketing Guide Part 2: Intermediate

Facebook Marketing Guide Part 2: Intermediate

Continue your Facebook education with Part 2 of our Facebook Marketing Guide. Learn how to optimize your pages, posts, insights, and more.

Facebook Marketing Guide Part 1: Introduction

Facebook Marketing Guide Part 1: Introduction

Master Facebook marketing with our introductory guide. Learn Facebook 101 best practices, vocabulary, page types, and more.

Content Marketing Strategy | The Vital Elements

Content Marketing Strategy | The Vital Elements

Content marketing strategy is the new SEO. Learn how to develop a content marketing plan and get quality backlinks to your site. Get started today!

YouTube Advertising Guide: How to Advertise on YouTube

YouTube Advertising Guide: How to Advertise on YouTube

Confused by YouTube advertising? Learn how YouTube video ads work and how to run a successful AdWords campaign with our step-by-step YouTube guide.

Google's Mobile-First Index | Updated Mobile SEO Guide

Google’s Mobile-First Index | Updated Mobile SEO Guide

Around 60% of Google searches come from mobile. Mobile-first isn’t a recommendation; it’s a requirement. Learn how to optimize your mobile SEO strategy now.

The Ultimate Swipe File for Home Services | FREE Headlines

The Ultimate Swipe File for Home Services | FREE Headlines

We create a lot of great marketing for the home service industry… and we want to share! FREE Swipe File for Home Services (HVAC, Plumbing & Electrical).

Best Digital Marketing Tools & Resources for 2017 (Updated)

Best Digital Marketing Tools & Resources for 2017 (Updated)

The best digital marketing tools and resources every marketer and blogger needs for the new year. Constantly updated to help you in 2017 and beyond.

How to Say It: Copywriting Tips

How to Say It: Copywriting Tips

Copywriting isn’t as hard as it looks. Get your guide to successful writing for marketing, advertising, and design. These copywriting tips work year-round.

 HMO vs PPO: Choosing the Best Health Insurance Plan

HMO vs PPO: Choosing the Best Health Insurance Plan

People across the country are signing up for health insurance before the new year. While healthcare acronyms and jargon can get confusing, it’s important to understand the basics so you can choose the best plan for your needs.

19 States and 21 Cities Increased Minimum Wage on New Year’s Day

19 States and 21 Cities Increased Minimum Wage on New Year’s Day

New year, new minimum wage changes. Americans making minimum wage will have something extra to celebrate in the New Year. 19 states and 21 localities are raising their minimum wages on or around January 1, 2019, with some reaching $15 an hour.

 What Employers Need to Know About W-2s and W-3s

What Employers Need to Know About W-2s and W-3s

The January 31, 2019 deadline for employers to file Forms W-2 and W-3 is right around the corner. Special due dates apply if you have terminated your business. Filing late might expose your company to penalties (IRS).

Benefits and Components of Workplace Wellness Programs

Benefits and Components of Workplace Wellness Programs

Workplace wellness programs are an effective way to lower health care costs, reduce absenteeism, improve behavior, and lessen or eliminate risk factors that contribute to physical and economic burdens.

What Is Your Company Growth Strategy? How a PEO Can Help You Grow

What Is Your Company Growth Strategy? How a PEO Can Help You Grow

Growing a business isn’t easy. In fact, most businesses start small and stay small. So, how do you set your company up for long-term growth and success? A great way to start is with a company growth strategy. Without one, you might stagnate or fail.

Creating a Competitive Advantage Through Great Employee Benefits

Creating a Competitive Advantage Through Great Employee Benefits

Having trouble finding and retaining great employees? You’re not alone. Hiring has been getting harder and turnover is high. Organizations that want a competitive advantage in today’s tight labor market should understand the value of employee benefits.

Creating a Competitive Advantage Through Great Employee Benefits

Creating Winning Company Cultures

A winning company culture supports and drives business success. Learn the essentials for creating a great company culture and how a Professional Employer Organization (PEO) can help.

Creating a Competitive Advantage Through Great Employee Benefits

Increasing Retention Through Employee Appreciation and Recognition

To increase retention, boost morale, and improve sales and business results, start taking employee recognition programs seriously.

What is a PEO? How Does the PEO Model Work?

What is a PEO? How Does the PEO Model Work?

In the business world, PEO stands for Professional Employer Organization. A PEO works with businesses and organizations to help manage payroll, benefits, compliance, and other HR and administrative duties.

Creating and Maintaining a Substance Free Workplace

Creating and Maintaining a Substance Free Workplace

For a profitable, productive, and safe workplace, your business needs a compliant and current substance abuse policy. Impairment or illegal activity involving drugs or alcohol, especially by your employees, could cause serious harm and subject you to legal liability.

How to Write the Best Interview Questions

How to Write the Best Interview Questions

Avoid tired clichés like “Where do you see yourself in five years?” Get the right person for the job by learning how to write better interview questions. Here are some of the best interview questions to ask and why.

How to Write a Great Job Description

How to Write a Great Job Description

Let’s face it — writing a job description is probably not what you want to be doing right now. But we also know that they are absolutely important and if done properly, can set the tone and foundation for the entire organization.

How to Recruit and Hire Top Talent

How to Recruit and Hire Top Talent

“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream.” ― Steve Jobs

Establishing Core Competencies for Your Business

Establishing Core Competencies for Your Business

What are core competencies? Why are they important? Learn about core competencies and how a professional employer organization (PEO) can help your company focus on what’s important — delivering unique value to customers.

5 Signs It’s Time to Let Go of an Employee and How to Do It

5 Signs It’s Time to Let Go of an Employee and How to Do It

Firing an employee isn’t easy or fun. Letting someone go can be a difficult decision, especially when you are so emotionally invested in your employees. But however much you wish the employee would just quit, that’s just not going to happen.

6 Benefits of a Web-Based Payroll and HR System - Estevao Writing

6 Benefits of a Web-Based Payroll and HR System

HR departments have to deal with huge amounts of records and documents. Luckily, a reliable, web-based payroll and HR system can make information easy to access and manage, while streamlining HR processes and increasing security.

How to Stay Up to Date with Minimum Wage Changes

How to Stay Up to Date with Minimum Wage Changes

While the federal minimum wage has held steady for nearly a decade, states and local entities continue to increase minimum wage rates. Learn how to stay up to date with wage and hour policies and practices.

Top 8 Issues in Risk Management

Top 8 Issues in Risk Management

Whether it’s addressing workplace accidents, keeping up to date on legal compliance issues, or handling unemployment claims, risk management is important for any business or organization.

Time Clock Management Tips for Your Team

Time Clock Management Tips for Your Team

Learn time clock management tips to improve workplace productivity and optimize HR processes, such as payroll processing, tax reports, and employee earning statements.

8 Ways an HR Audit Can Benefit Your Business

8 Ways an HR Audit Can Benefit Your Business

Do you know what impact your human resource policies, practices, and procedures have on your business?

4 Benefits of Single Point of Contact with Resourcing Edge

4 Benefits of Single Point of Contact with Resourcing Edge

When searching for a Professional Employer Organization (PEO), a Single Point of Contact (SPOC) is a key factor to consider. PEOs are supposed to simplify things, not make them more complicated.

5 Common Plumbing Pitfalls: When to Call a Plumber

5 Common Plumbing Pitfalls: When to Call a Plumber

Avoid these common plumbing pitfalls that plague homeowners, especially during the summer. They are the top 5 plumbing calls we receive from customers. From dripping faucets to running toilets, find out when it’s time to call a plumber.

A Laundry List of Helpful Clothes Washing Tips

A Laundry List of Helpful Clothes Washing Tips

We may not be able to do your laundry for you, but we can make the experience less expensive and more energy-efficient. We can’t help you separate your colors, but we can give you advice on going green.

Heating & Cooling Myths | HVAC Myths and Falsehoods

Heating & Cooling Myths | HVAC Myths and Falsehoods

April Fools’ Day is upon us, which means you should be on the lookout for all manner of pranks and hoaxes. But the most damaging fictions and falsehoods are the ones that last all year.

What Is an Air Scrubber and How Does It Work?

What Is an Air Scrubber and How Does It Work?

Learn what an air scrubber is and how it works. If you want to reduce indoor air pollutants and their negative effects, Air Scrubber Plus might be right for you.

New U.S. Steel and Aluminum Tariffs Will Increase HVAC Prices

New U.S. Steel and Aluminum Tariffs Will Increase HVAC Prices

On March 8, President Trump signed an order to impose a 25% tariff on steel and a 10% tariff on aluminum. Learn how the new tariffs will affect the HVAC industry (and you).

Furnace Troubleshooting | Common Problems & Easy Solutions

Furnace Troubleshooting | Common Problems & Easy Solutions

If your furnace shuts down or isn’t working properly, try these quick and easy furnace troubleshooting solutions before calling in the pros.

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How the PG&E Bankruptcy Can Affect Northern California Homeowners

PG&E, which provides gas and electricity to over 16 million Californians, could file Chapter 11 bankruptcy due to billions in CA wildfire liabilities.

New U.S. Steel and Aluminum Tariffs Will Increase HVAC Prices

Can You Write Off a New HVAC System on Your Taxes?

The 2019 tax season (2018 tax year) is upon us, which means people are trying to find ways to deduct expenses. Curious if you can write off a new HVAC system on your taxes? Are there any other energy-efficiency improvements that qualify for a tax credit?

What You Need to Know About the EPA HCFC-22 (R-22) Phaseout

What You Need to Know About the EPA HCFC-22 (R-22) Phaseout

If your AC or heat pump was manufactured before 2010, it most likely uses R-22 refrigerant. Learn everything you need to know about the EPA’s HCFC-22 (R-22) 2020 phaseout.

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Sprinkler and Irrigation Conservation Guide | Smart Irrigation Month

There are many ways to save water, but during the summer, the most effective water conservation improvements come from your sprinkler and irrigation system.

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Keep Pests Off Pets During the Dog Days of Summer

Pests that love pets include fleas, ticks, chiggers, mosquitoes and even bed bugs. Don’t ditch the outdoors; learn how to ditch the pests!

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6 Ways to Keep Your Garden and Yard Pest-Free Without Chemicals

Do you want to learn how to garden without pests or pesticides? It’s not easy, but don’t give up yet! Learn 6 ways to maintain an organic lawn and garden.

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6 Ways to Keep Pests from Traveling with You on Vacation

Enjoying the great outdoors is one thing, but no one wants to bring the outdoors home with them. Learn how to enjoy your vacation without making the mistake of bringing pests along for the ride. Prevent pests from traveling with you on vacation!

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Carpenter Ant Awareness Week — 3 Signs and 4 Prevention Tips

Don’t let hungry carpenter ants spoil the summer. It’s Carpenter Ant Awareness Week (every third week of June) and we’re here to share carpenter ant signs and prevention tips. Know what to look for and what you can do to deter carpenter ants from your home in the first place.

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How to Identify, Prevent and Treat Bed Bugs | Bed Bug Awareness Week

For Bed Bug Awareness Week (June 3-9, 2018), learn the tips and tricks for identifying, treating and preventing bed bugs.

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Help! I Have Carpenter Bees – Warning Signs & Solutions

Carpenter bees can cause serious structural damage and staining. While carpenter bees don’t eat wood, they burrow narrow tunnels for rearing their offspring. Learn how to identify, prevent and control carpenter bees to keep your home or business from being attacked.

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How to Start an Organic Lawn & Garden | National Lawn Care Month

To help your May flowers get off to a healthy, pest-free start, learn how to start your first completely organic lawn and garden. Your landscaping will look lush and green, and of course, will be completely organic.

What Are Herbicides? Herbicide Pros & Cons” /></a></p>
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What Are Herbicides? Herbicide Pros & Cons

Everything is bigger in Texas, including the weeds. Before you let plant predators such as cleavers, chickweed, henbit, sow thistle and wild carrot take over, learn the pros and cons of herbicides, as well as some non-chemical alternatives.

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How to Learn from Your Future Self

What does your future self want you to know? Write a journal about what your future self would tell your past self. What insights will you find?

Happiness vs Joy | Why You Should Stop Trying to Be Happy
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Happiness vs Joy | Why You Should Stop Trying to Be Happy

Happiness and joy are not mere synonyms. Learn the difference between happiness and joy and how this understanding can change your entire life.

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Becoming a Morning Person | How to Develop Better Sleep Habits

Becoming a morning person completely changed my life! If you want to improve your mind, body and spirit, learn the steps for developing better sleep habits.

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How to Live the Generous Life

Don’t just do your one good deed for the day and then return to your me-first existence. Living the generous life means all day, every day.

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How to Become More Disciplined

The words discipline and disciple share the same Latin root word, discipulus, which translates roughly to student. To be disciplined means to be constantly learning, training, and self-correcting.

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How to NOT Worry and Love God | Stress Management Tips

Your heart is racing and you can’t sleep. You want to relax and stop worrying, but it’s easier said than done. Learn how to NOT worry and love God.

What Should I Name My Car? List of the Best Car Names” /></a></p>
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What Should I Name My Car? List of the Best Car Names

With headlights that leer and a grill that seems ready to snap or laugh, it’s hard not to see faces and personalities in cars and automobiles. Pick a name that fits your whip.

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All the Presidents’ Cars | Famous Cars U.S. Presidents Drove

In honor of Presidents’ Day and the vehicles that served them, we’re going over some of the most famous cars that U.S. presidents have driven.

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5 Haunted Roads & Places in Tennessee

If you’re looking for the scariest haunted roads and places in Tennessee, you may want to buckle up. It’s going to be a weird and wild ride.

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How to Check Vehicle Tire Pressure and Inflate Tires

Learn how to check your tire pressure and inflate tires. Don’t use the PSI printed on the tire. Check the owner’s manual or driver’s side door instead.

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Vehicle Dashboard Warning Lights | What Do They Mean?

How well do you know your dashboard warning lights? Learn what those strange caroglyphics look like and what they actually mean.

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Thanksgiving Car-B-Q | How to Cook a Meal on a Car Engine

Did you know that you can cook full meals on your car engine? Kill two birds with one engine with our Thanksgiving Car-B-Q recipes and instructions.